http://www.mwthomasscrm.com/what-is-your-uh-oh-spaghettio-online-strategy/ My observations of Social CRM practices and ocurrences; some good, and some not so good. Tue, 31 Jan 2012 15:43:12 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.mwthomasscrm.com/what-is-your-uh-oh-spaghettio-online-strategy/comment-page-1/#comment-4006 Lee Tue, 27 Dec 2011 16:15:49 +0000 http://www.mwthomasscrm.com/?p=107#comment-4006 This is interesting. I worked for a company that had a little bit of a PR blunder. I was laid off before it happened (they got rid of my entire department) but the people who are still working there never addressed it on any of their social media platforms. All that was out there were a bunch of newspaper articles saying not to buy the product. This is interesting. I worked for a company that had a little bit of a PR blunder. I was laid off before it happened (they got rid of my entire department) but the people who are still working there never addressed it on any of their social media platforms. All that was out there were a bunch of newspaper articles saying not to buy the product.

]]> http://www.mwthomasscrm.com/what-is-your-uh-oh-spaghettio-online-strategy/comment-page-1/#comment-1214 Emily Binder Sun, 16 Jan 2011 19:13:46 +0000 http://www.mwthomasscrm.com/?p=107#comment-1214 15,000,000 pound accidents do happen, you're right. They've been happening in the food industry for decades. Recalls don't have to destroy brands. You offer some good specific tips for a pre-crisis strategy. I wonder if such an effort of Social Media channel monitoring and interaction with customers-- which is an additional layer to traditional damage control PR after a recall-- is a good or bad thing. I.e., consumers have become wonderfully demanding... Either this is added work for Campbell's marketing department, or they can take the opportunity to blend traditional damage control with modern brand conversations online and hopefully kill two birds. 15,000,000 pound accidents do happen, you’re right. They’ve been happening in the food industry for decades. Recalls don’t have to destroy brands. You offer some good specific tips for a pre-crisis strategy. I wonder if such an effort of Social Media channel monitoring and interaction with customers– which is an additional layer to traditional damage control PR after a recall– is a good or bad thing. I.e., consumers have become wonderfully demanding… Either this is added work for Campbell’s marketing department, or they can take the opportunity to blend traditional damage control with modern brand conversations online and hopefully kill two birds.

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