Francois de La Rochefoucauld

I had the opportunity last year to facilitate some sessions with The Wharton School of Business BA and MBA classes on the topic of Social Media meet CRM. This lead to an invite to be a panelist at The Wharton Interactive Media Initiative sharing the stage with Eric Bradlow, Co-Director of Wharton Interactive Media Initiative and Professor of Marketing, Statistics, and Education at Wharton and Erik Qualman, author of Socialnomics.

It was at that event that I was introduced to Mike Lewis, graduate of Wharton and ILD Corp Chairman and Dennis Stoutenburgh,  ILD Corp President. We sat down and expanded the panel discussion on the impact of Social Media and the leveraging of the collective voices of the social audience to align a company’s Social CRM strategy and online reputation through monitoring these conversations. ILD Corp. had spent quite a bit of time and resources on this type of initiative and had experienced a great deal of success as well as a solid case study on improving their online reputation and engagement policies.

Armed with this experience I have been working with ILD Corp. on taking their case study and creating a managed Social Media monitoring and strategy solution as a service. The purpose was to combine ILD Corps’ expertise and strategy to other companies wanting to have real-time social media monitoring with Online Reputation Management.

Social Strategy1 was launched this week to provide this service. It provides experienced Social Media Listening Analysts (SMLA) to work with your Marketing, Sales and Support staff to monitor keywords and phrases on your brand to listen, learn and engage in online conversations on behalf of a company’s engagement strategy.

Partnering with Radian6, a leading platform for social media listening and engagement solution coupled with Social Strategy1 managed services can be a valued and much needed solution for companies managing and engaging their online voice.

Econsultancy’s piece on Reputation management to grow in popularity, further expresses the need for companies to implement this type service for their online strategy.

“No man ever listened himself out of a job”  Calvin Coolidge