One of these things is not like the other…..

I really need to get this off my mind so I can move on today but it is really bugging me for some reason.

I picked up my cup of Starbucks this morning and knew immediately something was different but was not sure what it was.So after taking my first few sips my mind starting working thanks to the caffeine and I noticed the color on the cup and sleeve was different, a brown color. I then looked at the all familiar logo and it did not look the same, it had…how should I put it an unusual look to it and yes my warped mind may have played a part in my visualization but I did not like it at all. It made me wonder has it been that way all the time and the color is what brought out the different image? I could not get my office fast enough to go find the “green” logo I was familiar with and saw that there was a big difference can you see it?

I “get” branding but was a bit confused on why the change, I did not read anything about it. As a loyal customer I do not remember being asked my views on the logo….yeah right. Maybe an anniversary edition? I am really not sure but I am talking about it so maybe that is the point.

I sure there is some psychological explanation to this and you may be saying to me it is not a big deal…get a life right? and you are reading this???

Anyway, I feel better just getting this off my chest and for whatever my 2cents…well actually my several dollars is worth I do not like or get the new logo. It is creepy to me….

So tell me that this particular store ran out out the original cups and sleeves and had to use a “bootleg” version….who knows.

Is it me or……?

One more thing….check out this link on Logo Blog on Starbucks so it is not just me!

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