Much To Do About Social CRM

My observations of Social CRM practices and ocurrences; some good, and some not so good.
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It’s not always about Business….

posted on December 8, 2009 at 8:27 pm

JENI lost a friend today; cancer took her away and her name was Jenni (Jen). I was introduced to her in February of 2008 at at Social Networking Event called SOCON 08.

I think it was Stephanie Roberts, a fantastic person, photographer with a super moral conscious that introduced Jen’s blog about her courageous battle with colon cancer called The Comfy Place. I followed Jen’s blog for close to 2 years reading about her life, her struggles but mostly her courage and love for people. I knew this day was coming and everyday I visited her site to read about what was going on in her life. I learned about her fears, her love for her young son Jack as well as how her ex husband David gave her key assurances that Jack would be well taken care of when it would be her time to go.

I never met Jen because she lived in Australia but I witnessed the power of the internet and Social Media by connecting hundreds of readers and supporters who share with me the common bond of caring. I left several comments and felt comfort in knowing she would read all of them or have someone read them reassuring her that she was never alone.

I know in my industry we get so caught up in the business side of Social Media and the ROI that we sometimes forget the ROC (Return on Caring) that it can present.

The ability to thrive on the strength of many, the love and care of the multitude is evident that we are connected by more than technology.

RIP Jen, you have touched and taught many what is truly important as well how valuable the gift of life really can be.

I will miss you and thank you for reminding us all what true living is all about.

M

3 comments

  • Beverly on 8 December 2009

    Thank you for this. I know in my heart that Jenni felt all of our love coming to her from around the world.

    She fought the good fight. And, now she has gone sweetly.

  • littlepurplecow on 9 December 2009

    This moves me so much. Thank you for being a friend and sharing your love and support with her.

    -Stephanie

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