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	<title>Comments on: Engage Responsibly, Engage Effectively</title>
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	<description>My observations of Social CRM practices and ocurrences; some good, and some not so good.</description>
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		<title>By: Tara</title>
		<link>http://www.mwthomasscrm.com/engage-responsibly-engage-effectively/comment-page-1/#comment-26</link>
		<dc:creator>Tara</dc:creator>
		<pubDate>Thu, 06 Aug 2009 18:47:10 +0000</pubDate>
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		<description>Great idea and exeuction - I wonder what thier results are?

And to take it one step further...to actually drive some immediate sales, Barcardi could have provided a store, bar or event locator where you and your cardiologist could have immediately gone to purchase and enjoy the product.</description>
		<content:encoded><![CDATA[<p>Great idea and exeuction &#8211; I wonder what thier results are?</p>
<p>And to take it one step further&#8230;to actually drive some immediate sales, Barcardi could have provided a store, bar or event locator where you and your cardiologist could have immediately gone to purchase and enjoy the product.</p>
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		<title>By: Mark</title>
		<link>http://www.mwthomasscrm.com/engage-responsibly-engage-effectively/comment-page-1/#comment-25</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Thu, 06 Aug 2009 16:38:38 +0000</pubDate>
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		<description>Social media (and mobile in particular) are probably critical in breathing new life into traditional media. I think we are moving toward an era where the lines between traditional and digital are totally obfuscated. Our print will have lots of immersive, digital components and digital experiences will be augmented with physical features.

This is a great first step.</description>
		<content:encoded><![CDATA[<p>Social media (and mobile in particular) are probably critical in breathing new life into traditional media. I think we are moving toward an era where the lines between traditional and digital are totally obfuscated. Our print will have lots of immersive, digital components and digital experiences will be augmented with physical features.</p>
<p>This is a great first step.</p>
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		<title>By: teala</title>
		<link>http://www.mwthomasscrm.com/engage-responsibly-engage-effectively/comment-page-1/#comment-24</link>
		<dc:creator>teala</dc:creator>
		<pubDate>Thu, 06 Aug 2009 15:53:16 +0000</pubDate>
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		<description>Very cool.  Bacardi is definitely on the right track.  I love seeing social media engagement incorporated in print.  Thanks for sharing.  I&#039;ll definitely use these guys as an example of those who are getting it right!</description>
		<content:encoded><![CDATA[<p>Very cool.  Bacardi is definitely on the right track.  I love seeing social media engagement incorporated in print.  Thanks for sharing.  I&#8217;ll definitely use these guys as an example of those who are getting it right!</p>
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		<title>By: Brandon Church</title>
		<link>http://www.mwthomasscrm.com/engage-responsibly-engage-effectively/comment-page-1/#comment-23</link>
		<dc:creator>Brandon Church</dc:creator>
		<pubDate>Thu, 30 Jul 2009 16:52:22 +0000</pubDate>
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		<description>Very interesting.. I love to see it all come together, and these innovators like Bacardi give me some good ideas to pass along to the smaller companies out there.</description>
		<content:encoded><![CDATA[<p>Very interesting.. I love to see it all come together, and these innovators like Bacardi give me some good ideas to pass along to the smaller companies out there.</p>
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