Closing the marketing loop with Social Media

My previous post titled “Engage Responsibly, Engage Effectively” highlighted Bacardi’s use of mobile marketing to engage its audience in reference to their Dragon Berry flavored rum from an ad in a popular magazine. The ad engaged me by allowing me to text “DRAGON” to 65579 for monthly drink recipes.

I found this interesting and clever as I also ventured to their website to see other types of engagements via social media channels.

I closed the loop by ordering a Dragon Berry lemonade drink at a restaurant this past weekend. I will happily admit that it was delicious and Bacardi also ties in their outreach with highlighted drink selections at the restaurant.

I was sold from that point on and purchased a bottle the next night and used the text recipe suggestion which also did not disappoint.

I guess an advocate has been created by the fact I talking about it in a favorable way, I must  also add I am a responsible advocate.

There are important lessons that companies can learn to get more of a return on their ad spend. Engaging your audience by giving them the practical avenue to engage with you will make it easy, practical and effective.

Demand more from your ad spend and make is easy to measure the effectiveness of it.